← All Jake’s Five Points
Jake’s Five PointsMaking work easier · 2 min read · Jake Coventry

A good-looking slide is only the starting point.

An AI-generated visual can give us a useful starting point. When I’m working it into a presentation, I’m also thinking about the message, the brand and what happens when someone needs to make a change.

Three separated coral and blush paper layers, with the Matizmo icon embossed into the front layer and a pale lime glass disc behind.
  1. Decide what the audience needs to understand

    I’d start with the point the slide needs to make. Check that the headline, diagram and supporting detail help explain it. A polished visual still needs a clear job in the story.

  2. Make important content editable

    If someone needs to change a label or update a number, text flattened into an image can get in the way. I’d rebuild the parts that need editing and check that we’ve preserved their meaning.

  3. Give the deck a consistent foundation

    I’d check the current brand guidance alongside the supplied template. Agree the type, colours and heading treatment, then apply them consistently so the slides feel part of the same presentation.

  4. Keep the details that help explain the subject

    An interface illustration may need a different treatment from the surrounding slide text. I’d look at what those details communicate before changing them, and agree any exceptions with the person responsible for the brand.

  5. Agree a few slides before extending the treatment

    I’d share a small set that includes a straightforward slide and a more demanding example. Check the approach together before applying it to the rest, then review the whole deck for consistency and readability.

Have a deck that needs bringing together?

Send me the starting point and tell me how it will be used. We can work through the story, the design and what needs to stay editable.

Talk through your brief