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Five pointsContent & campaigns · 1 min read · Jake Coventry

Make more of the content you already have.

Your next campaign might start with a report or presentation that is already approved.

Coral, blush and lime panels suspended around an orange glass Matizmo icon.
  1. Find the useful story

    Find a useful insight, explanation or customer question in an approved report or presentation. Choose one idea per asset instead of shrinking the entire document.

  2. Give each format a job

    A carousel can build an argument; motion can introduce a finding; sales slides can support a conversation. Give each format its own structure and next action.

  3. Build a connected family

    Keep a shared visual direction across the campaign, adapting hierarchy to each placement. Reusable templates help regions and partners create versions that still belong together.

  4. Keep the source close

    Preserve the meaning and context of statistics and technical statements. Keep the approved source available, and have the relevant experts review adapted messaging.

  5. Learn from the first release

    Release a small set first. Look at audience responses and ask sales which assets help conversations. Use that feedback to choose what to adapt next.

Start with what you have

Bring Matizmo the report, presentation or approved message. We can help identify a practical set of assets and scope the design and production around it.

Talk through your brief