Plan your video for more than one market.
Localisation works best when the source video is designed for it. Agree the markets and review process before producing the versions.
Start with the source script
Use clear phrasing and flag idioms or wordplay that need adaptation. Keep editable scripts and on-screen text with the video files as the starting point.
Choose what each market needs
Ask regional teams whether subtitles, voiceover or a fuller adaptation will help. Confirm languages, channels and deadlines before planning the versions.
Agree the terminology
Build a short glossary of product names, technical terms and acronyms. Ask a fluent subject-aware reviewer to check meaning and pronunciation in context.
Review the finished version
Check subtitles, timing, line breaks and translated graphics on screen. Longer phrases can affect pacing and layout. Apply the same review to AI-assisted production.
Keep an approval trail
Name each version clearly and record who approved it. Keep the final export linked to its script and language assets, so later changes reach the right markets.
Keep versions organised
Use clear filenames and an approval record for every market. Matizmo can help with the design, editing and production of a coordinated video family, using the agreed language inputs and regional approvals.
Talk through your brief